The global ice cream market is expected to grow at a CAGR of 4.75% during the forecast period. Based on the product, the global ice cream market has been segmented into the impulse, take-home, and artisanal. As per the latest market research report published by Technavio, the global ice cream market size has the potential to grow by USD 20.2 billion during 2020–2024. Get the free sample report below for the detailed information.
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Consumers’ impulse purchases of ice creams are meant for immediate consumption. The need for indulgence and the growing demand for small portion snacks are some of the reasons for consumers opting to buy ice creams on an impulse during the forecast period. Vendors in the market in focus are offering new products and adding new flavors to the existing product line-up to meet the rising demand for impulse ice cream purchases among consumers.
The vendors in the market in focus are also investing in new and innovative marketing campaigns to attract consumers. Effective marketing campaigns can help in the growth of the segment during the forecast period. Thus, the increasing new product launches and increasing investments by vendors in the market will aid in the growth of the impulse ice cream segment of the global ice cream market during the forecast period. To know the complete and in-depth analysis and forecast of this market get the complete report by clicking the link below.
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